📝 usncan Note: Best Mattress Sales September 2025
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Buying a new bed is a big investment, so when a good deal presents itself, we recommend taking full advantage. We monitor the best mattress sales all year to keep you informed on when it’s a good time to buy, and this week is offering some serious savings. The holiday weekend may be over, but many brands have extended their Labor Day sales—including 27% off our favorite mattress overall, the Helix Midnight Luxe, with code FORBES27 and 40% off our pick for the best hybrid mattress for couples, the Bear Elite Hybrid, with code FORBES40.
In the wake of Labor Day, we’re still seeing some of the best mattress sales of the year from DreamCloud, Helix and more.
illustration: forbes / photo: retailer
All of the discounts ahead are on sleep editor-tested picks, from top mattresses for side sleepers to the best beds for chronic back pain—so you know you’re getting a good deal on a great bed. Below, find all of the details on those deals and shop the best mattress sales to help you upgrade your sleep setup right now.
Best Mattress Sales At A Glance
Best Mattress Deals On Models We’ve Tested Firsthand
After testing dozens of beds, our sleep editors (who also happen to be certified sleep science coaches) named 12 models the best mattresses of 2025. And many of their picks are currently on sale—as well as options from some of our other shopping guides. Here are some of the best options at a glance.
Best Memory Foam Mattress Deals:
Best Memory Foam Mattress: Nectar Premier (Queen): Now $949, Was $2,282 (58% Off)
Best Firm Mattress: Plank Firm (Queen): Now $932, Was $1,332 (25% Off)
Best Firm Affordable Mattress: Bear Original (Queen): Now $513, Was $855 (40% Off With Code FORBES40)
Best Memory Foam Mattress For Side Sleepers: Layla Memory Foam Mattress (Queen): Now $949, Was $1,099 (14% Off)
Best Soft Memory Foam Mattress: Amerisleep AS5 (Queen): Now $1,549, Was $2,349 (34% Off With Code LD2025)
Best Memory Foam Mattress For Couples: Leesa Original (Queen): Now $879, Was $1,332 (34% Off With Code FORBES50)
Best Memory Foam Mattress For Back Pain: Saatva Contour5 (Queen): Now $2,674, Was $2,999 (11% Off)
Best Hybrid Mattress Deals:
Best Mattress Overall: Helix Midnight Luxe (Queen): Now $1,751, Was $2,399 (27% Off With Code FORBES27)
Best Soft Hybrid Mattress: The DreamCloud Luxe Hybrid (Queen): Now $1,399, Was $2,464 (43% Off)
Best Cooling Mattress: Brooklyn Bedding Aurora Luxe (Queen): Now $1,585, Was $2,265 (30% Off With Code LABORDAY30)
Best Value Mattress For Heavy People: Helix Plus (Queen): Now $1,094, Was $1,499 (27% Off With Code FORBES27)
Best Mattress For Back Pain: Saatva Classic (Queen): Now $1,814, Was $2,139 (15% Off)
Best Hybrid Mattress For Side Sleepers: Nolah Evolution 15 (Queen): Now $1,439, Was $2,127 (32% Off With Code FORBES50OFF)
Best Hybrid Mattress Overall: Leesa Sapira Chill Hybrid (Queen): Now $1,584, Was $2,264 (30% Off)
Best Hybrid Mattress For Couples: Bear Elite Hybrid (Queen): Now $1,456, Was $2,427 (40% Off With Code FORBES40)
Best Latex Mattress Deals:
Best Organic Mattress For Combination Sleepers: Birch Natural (Queen): Now $1,399, Was $1,865 (25% Off With Code LDW25)
Best Organic Mattress For Side Sleepers: Amerisleep Organica (Queen): Now $1,149, Was $1,749 (34% Off With Code LD2025)
Best Organic Mattress For Back Pain: Nolah Natural (Queen): Now $1,419 From $2,099 (32% Off With Code FORBES50OFF)
Best Luxury Organic Mattress: PlushBeds Botanical Bliss (Queen): Now $1,849, Was $3,349 (45% Off)
Best Value Organic Mattress: Eco Terra Hybrid Latex (Queen): Now $999, Was $1,499 (33% Off)
Best Hybrid Organic Mattress: My Green Mattress Kiwi Organic (Queen): Now $1,061, Was $1,249 (15% Off)
Best Mattress Deals Right Now: Memory Foam
Mattress and sleep editor McKenzie Dillon found this newly updated mattress to be “soft and marshmallowy, and a bit more responsive to pressure than the previous Nectar Premier model.” It also offers excellent motion isolation and a lifetime warranty. If you’re looking for an affordable memory foam design, we think it’s a great option, especially at this price.Â
More Deal Information: Although this discounted price has remained steady, Nectar increased the original price of this mattress for the second time since the start of 2025—making the overall discount look more impressive.Â
For those looking for something supportive and firm, our sleep editors recommend this Plank mattress. Senior mattress and sleep editor Bridget Chapman says it’s the firmest bed she’s tested and that it “offers exceptional back support and promotes neutral spinal alignment.” It’s also flippable and has two firmness levels for versatility.
More Deal Information: Plank offered 30% off sitewide throughout Labor Day weekend, so this promotion offers the same savings.Â
If you’re seeking a comfortable and budget-friendly design, our sleep editors recommend the Bear Original. Our testers thought it did a great job isolating motion and that the bed fell around the medium-firm range on the mattress scale, which typically best accommodates back and stomach sleepers as well as some combination sleepers.Â
More Deal Information: With our exclusive code, you can save 5% more than Bear’s typical holiday offer, which usually maxes out at 35%.Â
Side sleepers on the hunt for a good memory foam mattress should consider this Layla model. It offers a flippable design, so you can try out different firmness levels, and is made of copper-infused foam to help regulate temperature throughout the night. That said, it’s worth noting that our testers said they “wouldn’t consider it actively cooling.”
More Deal Information: This discount is a regular offer from Layla.Â
If you’re looking for a super-soft bed, we love Amerisleep’s AS5. The extra-plush design contours to your body to keep you comfortable all night. “My hips and shoulders feel hugged by the bed, which releases any pressure buildup,” says one tester. Plus, its cool-to-the-touch cover helps prevent overheating, a common problem with all-foam beds.
More Deal Information: Amerisleep rarely offers more than $600 off its beds, so this extended Labor Day weekend offer is a nice time to try one out for $800 less.
The Leesa Original offers features that are helpful for couples, like excellent motion isolation and good edge support. These qualities help prevent disturbances throughout the night and make the bed feel more expansive. The medium feel of this bed also accommodates a variety of sleep styles.Â
More Deal Information: This exclusive reader code was active through the holiday weekend, and it’s one of the best prices we’ve seen for this bed.
Saatva’s memory foam design isn’t just great for back pain, it’s an ideal model for hot sleepers and anyone prefers a more responsive memory foam design as well. The model also comes in different firmness levels, so it can accommodate a variety of sleep styles.Â
More Deal Information: Saatva offers a slightly increased $400 discount over Labor Day, but this is still a decent chance to save more than it’s average $300 deal.
Best Mattress Deals Right Now: Hybrid
The Helix Midnight Luxe is at the top of our list for the best mattresses of 2025. Our sleep editors say that it’s great for side and combination sleepers who prefer a bed with a medium feel. “If you’re against memory foam mattresses but want a more plush feel, I think the Helix Midnight Luxe will be especially appealing for you,” Dillon explains.Â
More Deal Information: This mattress was $1,733 over Memorial Day. Since then, Helix has also slightly increased the original price of the mattress, but this exclusive 27% discount code matches the best offer we’ve seen since then.
If you want a plush, doughy mattress that still offers plenty of supper, we like the DreamCloud Luxe Hybrid. Chapman says, “It has a soft, cushiony pillow top that cradles the shoulder and hip really nicely. You don’t sink too far into the bed, but you do get enough sinkage for spinal alignment in this position.”
More Deal Information: This mattress fell to a low of $1,299 over Memorial Day weekend, but this is the lowest price we’ve seen since May. The retailer also raised the original price of this mattress by around $30.Â
This hybrid model from Brooklyn Bedding delivers excellent temperature regulation and accommodates just about any sleeping style. It’s available in three firmness levels, isolated movement well and, according to our tester, “has a true cool-to-the-touch sensation that many brands advertise but don’t deliver on.”Â
More Deal Information: This 30% discount matches the best offer we’ve seen from the brand over the past few holiday weekends.Â
While the average mattress supports up to 200 to 250 pounds per side, the Helix Plus can hold up to 500 pounds per side (1,000 pounds total). It has a medium-firm construction, but executive strategy editor Lindsay Boyers says, “it felt plusher than most bed-in-a-box mattresses I’ve tried.”
More Deal Information: Although we saw this mattress dip by 30% earlier this year, this Forbes Vetted reader discount matches the best offer we’ve seen since then.Â
My personal mattress, the Saatva Classic, employs both a classic innerspring design with a luxe European-style pillow top. It comes in three firmness levels and includes a generous warranty period and free white glove delivery—a major bonus for anyone who’s ever struggled with what to do with their old mattress.Â
More Deal Information: Saatva’s offers rarely exceed $400 off, even over holiday weekends, so this is a solid time to shop the brand. It’s also worth noting, Saatva increased the price of this mattress by $40 a couple months ago.Â
Side sleepers typically need a mattress that cushions their hips and shoulders. During our sleep team’s testing, this model proved to have superior cushion and pressure relief for side sleepers of various body sizes. “It’s difficult to find a mattress that doesn’t cause at least some discomfort around my shoulder after lying on it for a while, but I haven’t felt that at all with this one,” says Chapman, who tested the plush Nolah Evolution 15 Mattress in her home for over a month.Â
More Deal Information: Nolah often offers 35% off for holiday weekends, but this 32% discount is the lowest price we saw over the recent Labor Day weekend.Â
The Leesa Sapira checks off all of our boxes for a great hybrid mattress: It feels luxurious and cushy with solid temperature regulation and motion absorption. Overall, our testers say the “medium-firm model is a good middle ground for many sleeper types like back, stomach and combination sleepers.”
More Deal Information: This discount matches the best price we’ve seen over the past two holiday weekends.
This bed is plush enough to feel like a luxury hotel mattress and supportive enough to offer dependable motion isolation and edge support. It also comes with an impressive lifetime warranty. However, it may not provide enough support for sleepers who weigh over 250 pounds or primarily sleep on their back or stomach.
More Deal Information: This is a match for the price we saw over both July 4th and Labor Day.
Best Mattress Deals Right Now: Latex
According to Dillon, the Birch Natural Mattress “delivers a true latex foam feel that makes you feel lifted and supported with just enough cushion from the wool batting to provide ample comfort and pressure relief.” It’s especially nice for combination sleepers who need a versatile medium-firm feel to accommodate their changing sleeping positions.Â
More Deal Information: We previously had an exclusive Forbes Vetted code for 27% off—matching the best discount we saw over the 4th Of July weekend. However, this is the next best price we’ve seen since then.
Pressure relief is one of the most important features a side sleeper should seek from their mattress to help minimize stress on the hips and shoulders. Updates writer Alex Garret says, “Amerisleep Organica is the most ideal organic option for avid side sleepers because it combines coils with wool and Talalay latex comfort layers to provide more pressure relief than you’d expect from a latex hybrid bed.”
More Deal Information: After briefly dropping the price of this mattress to $1,499, it’s back to its original $1,749 price. So although this $600 discount is steeper than its previous $500 deal, the final discounted price is higher than the $999 low we saw in July.Â
If you have a lot of joint or back pain, we recommend the Nolah Natural mattress as it’s a bit softer than your average latex foam design. “It offers a bouncy, supportive latex foam feel with more pressure relief and cushion than other models I’ve tested—almost like it’s a blend of memory foam and latex foam,” says Dillon.
More Deal Details: Nolah frequently offers 35% off over holiday weekends, but this 32% discount was the lowest it dropped over Labor Day.Â
This PlushBeds design is perfect for sleepers seeking a little extra luxury. Chapman, who tested the medium model of the Botanical Bliss, says, “It felt a little firmer at first, but as I settled into the bed, the layers cradled my joints—this mix of support and pressure relief felt especially comfortable back sleeping.”
More Deal Details: PlushBeds increased the original price of this bed in March, making this deal appear slightly larger than it really is. This current discount has also been live since Memorial Day.
Latex mattresses are known for being on the pricier end of the spectrum, but you don’t have to sacrifice your budget to get a great bed. This Eco Terra design is our experts’ pick for the best value organic mattress. Not only does it have important organic certifications, like GOLS and GOTS, but you can pick one up for under $1,000 right now. Forbes Vetted senior baby gear editor Margaret Badore and her husband have been sleeping on this mattress for years and praise its balance of support and plushness, especially for the price.
More Deal Information: The original price of this mattress has increased by $100 since 2024, but this $500 discount matches the best price we’ve seen for the bed in 2025.
If you’re looking for a hybrid organic mattress, we recommend the My Green Mattress Kiwi Organic. It uses a balance of latex foam and coils to give you the cushy feeling of a memory foam with the support of an innerspring design. Our experts noted that Dunlop latex can be firmer and warmer than Talalay latex, something to keep in mind if you’re a hot sleeper or prefer a softer design.
More Deal Information: My Green Mattress offers a relatively steady 10% discount on its beds, but it hasn’t jumped higher than 15% since Presidents’ Day.Â
What To Consider When Buying A Mattress
Shopping for a new mattress can feel overwhelming—it’s a large purchase and an item that you’ll ideally use nightly for years to come. There are a few important factors to consider that can help you find the perfect fit.
Sleep Style
Your sleeping style makes a huge difference in the type of mattress that will work best for you. For instance, side sleepers typically prefer softer models that provide ample pressure relief, while stomach sleepers will benefit from the all-around support of a firmer bed.
Mattress Type
Mattresses come in a variety of styles, like memory foam and innerspring. Knowing the type of mattress you want can help narrow down your search significantly.
Hybrid: Hybrid designs combine a supportive coil base with a cozy foam top layer, making them a crowd-pleasing choice overall.They’re a popular compromise for partners with varied sleeping styles.
Memory Foam: Classic memory foam can be divisive. While the all-foam design excels at pressure relief, some sleepers describe the sinking sensation as claustrophobic. They’re also known for trapping more heat than the average bed (though many modern designs now include cooling features).
Latex: Eco-conscious shoppers and sleepers who suffer from allergies may prefer a latex model. These mattresses have a similar feel to a memory foam bed, but the material is known for its long-lasting, organic properties.
Innerspring: The traditional innerspring bed is made up of a firmer coil base. It’s a great option for sleepers who are seeking a firmer, supportive bed.
Budget
As with any major purchase, budget is a major deciding factor. Establish your budget early to help narrow your options and avoid overspending. After all, you won’t be resting much easier on your new mattress if you feel like you’ve spent significantly more than you wanted.
Our Mattress Buying Guides
If you want more in-depth advice, or you’re looking to browse mattresses based on a specific concern, check out some of our curated mattress buying guides to learn more about which models might work best for you.
Frequently Asked Questions (FAQs)
If you’re determined to get the best deal on a new mattress, we recommend marking your calendar and exercising some patience. Mattresses go on sale throughout the year, but long weekends and shopping holidays are typically when you’ll see the best deals. If you’re willing to wait, Black Friday and Cyber Monday generally bring the lowest prices of the year—allowing you to save an additional 5 to 10% compared to other holidays.Â
Another way to get a good deal on a new mattress is by shopping previous years’ models. Retailers like Tempur-Pedic and MattressFirm allow you to shop discontinued (but still perfectly viable) designs for a lot less than what 2025 beds are going for.Â
On average, foam or hybrid beds are typically more affordable than their innerspring or organic counterparts. Our sleep editors named the hybrid Allswell the best affordable mattress in a box. (You can get the queen-size version of this bed for under $300.) The design is definitely on the firmer side of the spectrum, but offers a neutral feel and is well-made—especially considering its modest price tag.Â
That said, the best quality affordable mattress ultimately depends on your unique needs and preferences. For instance, although organic mattresses tend to be more expensive, sleepers with bad allergies or who are concerned with sustainability may wish to adjust their budget to accommodate those features. The Eco Terra Hybrid Latex mattress is our pick for the best value organic mattress. It has similar certifications to higher-end organic models, comes in two firmness levels and is available for under $1,000 when it’s on sale.
Mattresses go on sale throughout the year, but holiday weekends often bring about the best mattress offers. (Think events like Presidents’ Day and Labor Day in January, February, May, July, August and November.) You can typically still shop sales during the weeks following and preceding holiday weekends as well, like the extended Labor Day offers we’re seeing now. Once these sales officially end, November will likely be your next best chance to save.Â