Melinda Maria Jewelry Is Set To Hit $40 Million In Sales This Year

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Melinda Spigel at the Melinda Maria Jewelry flagship store.

Courtesy of Melinda Maria

Known for her high-end fashion jewelry, Melinda Maria Jewelry is set to hit $40 Million in revenue this year. With pieces worn by celebrity icons including Michelle Obama, Julia Roberts, Taylor Swift, and more, Melinda Maria Jewelry is a standout example of brand longevity, reinvention, and cultural relevance in a fast-moving, competitive retail landscape. Founded by Melinda Maria Spigel, her namesake jewelry brand has become a leader in the e-commerce jewelry space. Her ability to tap into cultural moments, partner with like-minded brands, and foster a loyal online community has made her brand a standout in the competitive world of digital commerce.

What sets Melinda Maria apart from other fashion jewelry is the use of simulated diamonds that allow the brand to offer the look and feel of fine jewelry, without the high-end price tag or ethical concerns. In the world of fashion jewelry, there’s a wide spectrum when it comes to CZ quality. Melinda Maria only uses top-tier stones that are cut and polished like fine diamonds, with ideal proportions, D color (completely colorless), and flawless or near-flawless clarity. Just like real diamonds, CZs are graded on the four Cs: cut, color, clarity, and carat. “We make fashion jewelry that’s crafted exactly like fine jewelry. When I started the brand, I loved the feeling of wearing beautiful pieces, but I couldn’t afford fine jewelry, and I hated that it felt so out of reach. I saw a huge gap in the market: there was no real “look of luxury” at an accessible price point. So I created Melinda Maria to fill that void—jewelry for every woman that makes you feel like a million bucks without spending it,” she explained.

A big moment for the brand was when Julia Roberts and Oprah featured Melinda Maria Jewelry as a part of their ‘favorite things’ on her final season. After that more and more celebrities started to wear the jewelry in their everyday lives which led E! to crown Melinda Maria Hollywood’s Bling Queen. Everyone from Taylor Swift, Selena Gomez, Rihanna, Lady Gaga, The Kardashians, Kylie and Kendall Jenner have been spotted wearing the designs.

Spigel started the line with very few resources but her love for jewelry paired with tenacity led her to a network of stylists that began placing her designs on celebrities. “I grew up loving jewelry and at 8 years old would break apart my mom’s pieces to design my own creations. I didn’t go to college, didn’t have any connections or money, but was obsessed with jewelry and went to LA to chase my dream. In the early days, I had to be scrappy and went on game shows to raise money to start my company. Then I would go to fancy Starbucks around LA and set up shop and make jewelry near where people would pick up their drinks. I would personally go store to store, reach out to magazines and stylists, and knock on doors I had no business knocking on,” she shared.

“Petra Flannery was the first stylist who took a risk on me. She put my jewelry on Emma Stone. The pieces looked real, and no one had to worry about security or losing the jewelry. It started a trend that made it cool to wear fashion jewelry on the red carpet. Over the last few years, the brand has seen a massive rise in organic search, repeat customers, and strong brand engagement. It’s all about accessible luxury and the evolution of fashion jewelry brings amazing quality pieces at very affordable price points so people get the looks they want without the price tag of fine jewelry, this is a trend that will never go out of style. To us, luxury is more than just the materials; it’s also the experience a customer has engaging with the brand. We even offer a lifetime guarantee on all our pieces because we deeply believe in our quality and we want our customers to feel like they’re getting the luxury treatment.”

For Spigel her designs always starts with a mix of intuition and analytics. “I design for myself and we have an archetype we design for—we call her Julie. She’s stylish, smart, and already wearing pieces from us, so we think about what she wants to add next. Then we go deep on data. I know that doesn’t sound sexy, but trust me—it is. The tech we use gives us so much insight into what she’s loving, what she’s layering, and what she’s ready for next. So we balance intuition and analytics—and that’s where the magic happens,” Spigel added.

With consistent 40% YoY growth over the past three years and a target yearly revenue of $40 million this year, Spigel contributes her success to listening to Melinda Maria customers and building the brand with them, not just for them. “Every decision we make—from design to pricing to who we partner with—is intentional. We’re very profitable, we operate lean, and we don’t chase every marketplace or ever do sitewide discounts. We focus on product quality, customer experience, and creating a brand people want to be part of. We’re obsessed with the customer experience—from the moment she discovers us to when she opens her package. We treat our customers the way we’d treat our moms—with love, care, and a little sparkle. It’s fun, it’s stylish, and it’s personal. That combination is what’s scaling us,” she explained. “We’re not trying to be everything to everyone. We’re speaking to our superfans—and when you give those people your full attention, they turn into your biggest advocates. Selfishly, it’s also my favorite part of the business. Getting to know our customers is what fuels me creatively. It’s a fun, supportive flywheel of love and sparkle.

As the brand continues to grow Spigel is sticking to her mission to create beautiful jewelry for women like her, who want to feel confident, powerful, and seen, without needing to spend a