Roam By Tauck Is Aimed At 40 And 50 Something Travelers

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Tauck, the luxury guided travel company, is marking its 100th anniversary in 2025 by announcing a new brand, Roam by Tauck, which has been specially created for travelers in their 40s and 50s. It’s Tauck’s first new brand in more than a decade, an offering of small-group journeys that will average 16 guests per departure.

Tauck has been family-owned for four generations and has long been the pioneer in upscale guided travel. They currently offer more than 170 land tours, safaris, river cruises, small ship ocean cruises, and family travel adventures to 70-plus countries and all seven continents. Yet the age of Tauck travelers has traditionally skewed older –maybe your parents or grandparents are veterans of a Tauck tour.

“Because these guests lead busy, high-paced lives, they’re looking to indulge in a way that feels seamless and not over-scheduled.”

Roam by Tauck is expressly designed for younger travelers looking for similar creature comforts and organization but tailored to their age group. As such, it has the potential to be a game-changer for the company.

“The new brand name, Roam by Tauck, intentionally evokes exploration, freedom, and the pleasure of discovery designed for a new generation of Tauck guests,” Jennifer Tombaugh, CEO of Tauck, said in a press statement. “Because these guests lead busy, high-paced lives, they’re looking to indulge in a way that feels seamless and not over-scheduled.”

Roam by Tauck will start with 12 itineraries across six continents by 2027, with at least five journeys set to launch in 2026. While traditional Tauck tours tend to be longer, the itineraries for Roam by Tauck will range from five to 11 nights, aimed at fitting a variety of younger lifestyles and vacation windows. The trips will include land-based, river, and small ship tours. The company said that the introduction of Roam by Tauck followed two years of research that reached out to more than 4,000 travelers.

While the tours are still in the planning stages, Tauck is promising unique VIP access to experiences, including so-called Signature Moments for each group. These can include ballooning over the astonishing pyramids of Teotihuacan in Mexico, canoeing past medieval castles in the Dordogne in France, having a private dining experience in Iceland’s underground caves, hiking through vineyards to a private wine tasting in Portugal’s Douro region, and attending an oenology class and gourmet wine-paired lunch in France’s Bordeaux region.

“Roam by Tauck represents a natural evolution of what we’ve always believed: travel has the power to enrich, restore, and transform.”

Every Roam by Tauck journey will have at least one hallmark outdoor excursion, such as whitewater kayaking in Bratislava, Slovakia or hiking the Paiva Walkways and Arouca Bridge in Portugal. Some trips will also have active options like guided mountain biking, coastal excursions, and nature treks.

There will also be at least one retreat-like setting on every journey, and each stop on the trip will be a three-to-four-night stay, allowing guests to really unwind. The overriding theme is one of exclusive access to places and experiences that you’d have difficulty arranging on your own. Roam by Tauck will be based on a so-called “half-on, half-off” philosophy, which means that the company will combine detailed itineraries with free time for independent exploration.

“Roam by Tauck represents a natural evolution of what we’ve always believed: travel has the power to enrich, restore, and transform,” Tombaugh said.

Roam by Tauck tours will be unveiled and open for booking this winter, with first departures set for August 2026. Bookings will initially be available in the U.S. only.

Tauck has long been a luxury company, and Tombaugh added that “Premium pricing for Roam by Tauck will be comparable to the company’s higher-end offerings, designed for a younger luxury traveler seeking more flexibility and adventure.”

Visit Roam by Tauck for more information.