Athleisure Brand That Made $1 Million In One Hour Launches Innovative Luxform Fabric

0 0 3 minutes read

📝 usncan Note: Athleisure Brand That Made $1 Million In One Hour Launches Innovative Luxform Fabric

Disclaimer: This content has been prepared based on currently trending topics to increase your awareness.

Set Active just dropped their Luxform collection. It’s a fabric that is soft with a sleek, sculpted feel. It is a breathable, high-stretch fabric offers enough compression for workouts while still providing all-day comfort.

SET

Set Active debuts proprietary Luxform fabric for their latest activewear collection

Set Active, a popular it-girl athleisure brand, debuts their proprietary Luxform fabric via a mini drop of six looks that includes their Lux Stitch bra; Lux bolero; and Lux High-rise leggings in onyx and ruby colors.

Kira Jackson, Set’s Chief Brand Officer says that they’re further sculpting the landscape of how these garments are worn—blurring the lines between street style and athletic attire by offering wearable versatility—everything from running errands, to doing a workout, to going out with friends in social settings.

Additionally, this mini (teaser) drop is by design, “by offering a more refined line plan, we’re able to educate more in depth on the fabric innovation, and allow our community to really hone in on what makes Luxform so special. There are no distractions – just phenomenal fabric, fit, and function,” explains Jackson.

Innovation Details of Luxform

“Luxform is our new proprietary fabric blend that combines precision engineering with luxury aesthetics,” says Jackson.

She explains that it’s that silky sensation you get from a fabric but this is coupled with their in-house team’s ‘engineering magic’— “we’ve developed a material that delivers this advanced, ceramic brushed finish, while providing targeted compression that sculpts without the squeeze, she says. Comfort and functionality is still at the core of this development: “The fabric uses advanced fiber technology to create a smoothing effect where you want it and support where you need it, all while maintaining best in class breathability and stretch recovery.”

Luxform and core fabrication expansion

“The need for Luxform stemmed from analyzing our existing fabric portfolio and realizing a clear gap in our offerings,” explains Jackson.

Currently Set’s roster includes:

Airluxe: for technical performance and that barely there feel.
Formcloud: for buttery-soft everyday wear.
Sportbody: for cooling high-intensity workouts.
Sculptflex: designed for maximum compression.

The team use Scupltflex as a springboard for their latest innovation: “We needed a fabric that not only spoke to that Sculptflex consumer by offering something truly sculpting and compressive, but based on market trends and consumer behavior, it became clear that we were missing an elevated, luxe offering,” says Jackson.

Their customer base kept requesting targeted sculpting— “…but without the intensity of their highest compression—while delivering a silky, elevated feel that their existing performance fabrics, focused on moisture-wicking and athletic function, didn’t prioritize,” she adds. For them—Luxform therefore filled this need, “it offers precision sculpting technology with luxury aesthetics. It’s the missing piece that completes our fabric ecosystem, meaning we can serve even more moments of our customers’ active lifestyles.”

Activewear sales are stronger than ever

Set Active and its new Luxform drop. More shades and silhouettes will be offered throughout the remainder of the year.

SET

While some joke about leggings being passé, make no mistake that sales prove otherwise. “Activewear is absolutely stronger than ever—the global market is projected to grow from $407 billion in 2024 to $677 billion by 2030,” asserts Jackson. However, the key for growth and success in a saturated market is to be anything but basic: there’s a focus on design developments and being attentive to details, “we’ve not only sold more leggings since 2023, but we’ve actually seen an increase in demand for legging style innovation—think straight leg styles, contrast detailing, piping, layered waistbands, etc. What that indicates to us, is that consumers are just craving chicer, more stylish options that still don’t sacrifice comfort,” says Jackson.

Education and storytelling drive longevity and staying power

For the team, this initial Luxform collection is centred around storytelling opportunities and education. “The purpose of this drop is to introduce our latest fabrication to our customer, and because of this, we wanted to keep the line plan itself streamlined and straight-forward. It’s essentially one look (offered in two colors) that effectively communicates what makes Luxform special at its core,” says Jackson.

She adds that this roll-out is done with intentionality and thoughtfulness: “Since we’re presenting something entirely new to our community, our job is to effectively communicate both, so that when Luxform returns as a part of larger future drops, the customer is well-versed in what differentiates the fabric and why they should continue to invest in collecting from the fabrication.”

Jackson says that as a result, their Key Perform Indicators for this are different than their previous mandates: “it is to build the world around Luxform, inform our community of the new offering, and educate them in-depth as to how it fulfills a need in their everyday lives.”

The Luxform collection is now available for the first time today, August 27th.

Shop all the looks HERE.