Work Doesn’t Have To Hurt: Bree Groff’s Radical Reframe - USNCAN Hub
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Work Doesn’t Have To Hurt: Bree Groff’s Radical Reframe

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What if the most radical act in today’s workplace isn’t disruption or innovation—but joy?

Bree Groff, transformation consultant and author of Today Was Fun: A Book About Work (Seriously), believes we’ve misunderstood the role of joy in professional life. “We’re told ‘work is called work for a reason,’” she says. “There’s a prevailing notion that greatness requires struggle, and if we’re having fun, maybe we’re not working hard enough.” In her view, this cultural script is not only outdated—it’s harmful.

Groff’s book is a spirited manifesto for rethinking how we approach our workdays. With humor, candor, and a dose of irreverence, she dismantles the myth that productivity and play are mutually exclusive. “We get paid because we create value,” she says. “The pain is entirely optional.”

The Busyness Trap

One of Groff’s sharpest critiques is aimed at the cult of busyness. “Busyness is fight-or-flight,” she explains. “It’s living in a constant state of low-grade (or high-grade!) stress.” Citing Microsoft’s Infinite Workday report, she notes that the average knowledge worker receives 117 emails a day and is interrupted every two minutes. “That’s not joy—that’s damage control.”

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