📝 usncan Note: Workplace Networking Faces Reset As Drinking Rates Hit Historic Lows
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Declining drinking reshapes workplace networking
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Recent survey data reveals the lowest recorded rates in the 90-year period that Gallup has been surveying U.S. adults. Alcohol consumption is at an all-time low, with only 54% of respondents reported that they use any alcoholic beverages.
This is a significant drop from the peak rates of consumption recorded between 1974-1981, reaching 68% and 71%. Rates held in the 60-69% range from 1997 to 2023 and then fell below 60% in 2024 and 2025.
How we connect socially will be fundamentally impacted, and this includes social connection at work. Does this historic drinking low signal the end of after-work drinks?
Last Call On Alcohol-Assisted Socializing
Traditionally, alcohol has been a staple of workplace networking and socializing. Many of us would not dream of removing the social lubrication that results from having a drink in hand. Formal networking or making casual conversation with colleagues can sometimes feel awkward or forced, and many have welcomed the slight reduction to inhibitions that responsible use of alcohol affords.
But change is in the air. Gen Z and younger Millennials are drinking less or completely abstaining.
Generational Disconnect
Generational differences in alcohol use are emerging, with younger adults (aged 18-34) setting a new trend. Only 50% of Under 35s drink, while the consumption rate is 56% for those 35 and older.
This means that younger employees may find alcohol-centric networking uncomfortable and even exclusionary.
Some companies have begun to remove alcohol from events and social occasions. U.S. Insurer, Harvard Pilgrim Health Care, is supporting ‘sober-curious’ employees by replacing after-work drinks and boozy holiday parties with alcohol-free company gatherings, such as cooking classes and opportunities to volunteer together.
Beneath The Surface
Different views towards drinking are just one example of the generational disconnect observed in today’s workplaces. Younger generations value flexible and hybrid work, firmer work-life boundaries, and a focus on wellbeing. Conflicts can emerge over communication styles (to emoji or not to emoji) and the timing and location of social rituals (after-hours vs. within working hours or in-person versus virtual).
While it’s impossible to please everyone, accommodations can be made around the way we design office social events. It’s not about eliminating alcohol; it’s about recentering meaningful connection with activities that allow bonding beyond just sharing a drink together.
Redefining Belonging At Work
Millennials and GenZ are looking for workplace inclusivity, intentional in-person gatherings, and improved wellbeing. Before dismissing the younger generations as young and naïve, remember that Millennials, born 1981 to 1996, are now or will soon be taking over the C-suite.
